Together we can drive companies' transformation towards sustainable business models

Srey is an investor and a value-driven group. We are here to push the shift towards holistic value creation of corporations.

We leverage our core competence to identify and intensify value-driven change by investing in innovators and entrepreneurs who share our vision. Together, the businesses of Srey develop solutions for specific client and customer needs, and help their clients move beyond sustainability.
Managing one’s business #withpondus is to operate with clarity, security, responsibility, stamina and customer insight. This is the goal of our clients – and Pondus adds the power of communication on their journey.
Sarita Nath, COO Pondus
+46 705 17 95 51
Companies and leaders need a new map to hold the course in a rapidly changing world. Ibx supports management teams to lead beyond sustainability, towards holistic value creation, by providing tools for analysis, comparability and follow-up.
Malin Johansson, CEO IBX
+46 70-344 74 60
Lumen Behavior is driven by a passion to shape a brighter future of human wellbeing. We seek answers and drive change by bringing forward unique stories and know-how, through applied research, quality evaluation, impact reporting and stakeholder dialogue.
Evelina Fredriksson, CEO Lumen Behavior
+46 702 25 14 98

Methods and Research

Srey is a founding corporate partner of Inter Business Initiative – a nonprofit knowledge lab developing framework towards holistic value creation where business can act as change agents in a world where sustainability, responsibility and agency are business as usual.

We engage in this open-source creation of knowledge because the framework informs all of our business decisions – and because we believe that the exploration of holistic value creation is imperative for our time.
Nathalie Ahlstedt Mantel, COO Inter Business Initiative
+46 735 10 97 12
Johanna Hallin, Founder & Chair Inter Business Initiative
+46 707 63 12 81


With over 3x20 years of experience in business development, leadership, digitization, systems change and sustainability, we have now embarked on a journey to change the way businesses are viewed, raise the bar for the level of value creation that we expect from businesses – and doing it by example, one solution at the time.

Johanna Hallin
+46 70-763 12 81
Malin Johansson
+46 70-344 74 60
Anders Gunnarsson
+46 735-33 17 71

Future & development

We are always looking for opportunities that will take us on the path towards holistic value creation, faster and in new exciting ways. Are you interested in collaborating with us or one of our companies?
Please reach out at!